Many of the baits and groundbaits sold in the UK have been developed and refined from a limited number of templates. Many share similar characteristics and, sometimes, the same ingredients. This can prove to be a problem when they are used because - especially on pressurised venues such as fisheries - fish learn to associate their characteristics with danger. This can be a smell, a taste, a colour or a consistency, but the outcome is the same - fish will avoid or ignore these baits.

The beauty of Marukyu products is that they were developed independently, in another continent, but for species that we have in the UK. The original nature of their composition and characteristics means that British fish cannot have the usual points of reference which might spell 'danger'. Anglers haven't seen their like before... and neither have the fish!

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